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Guiding you to a better future

Start up business ideas

For a successful business, you need a viable business idea, the skills to make it work and the funding. Discover whether your idea has what it takes.

Set up a business

Forming your business correctly is essential to ensure you are protected and you comply with the rules. Learn how to set up your business.

Skills and wellbeing

Advice on protecting your wellbeing, self-confidence and mental health from the pressures of starting and running a business.

Business planning

Learn why business planning is an essential exercise if your business is to start and grow successfully, attract funding or target new markets.

Financing a business

It is likely you will need funding to start your business unless you have your own money. Discover some of the main sources of start up funding.

Tax and National Insurance

Businesses and individuals must account for and pay various taxes. Understand your tax obligations and how to file, account and pay any taxes you owe.

Business law

Businesses are required to comply with a wide range of business laws. We introduce the main rules and regulations you must comply with.

Sales and marketing

Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

Business premises

Some businesses need a high street location whilst others can be run from home. Understand the key factors from cost to location, size to security.

Employees

Your employees can your biggest asset. They can also be your biggest challenge. We explain how to recruitment and manage staff successfully.

Business IT

It is likely your business could not function without some form of IT. Learn how to specify, buy, maintain and secure your business IT.

Grow your business

Few businesses manage the leap from start up to high-growth business. Learn what it takes to scale up and take your business to the next level.

S3E3 Start-up Story – Troy Johnson of Sweet Dee's Jerk

The best start-up advice usually comes from those who’ve been there and done it. In this start-up story episode, we speak to Troy Johnson, co-founder of Sweet Dee's Jerk, an award-winning Caribbean food brand, kitchen and meal-kit maker, which is based in Tooting, South London. Sweet Dee's Jerk also sells its delicious sauces online, as well as mouth-watering Caribbean delights from locations in London, including Selfridges, while also providing private and corporate catering services.

Troy started the business in 2017 with his brother, Jarrell, inspired and influenced by their mother’s West Indian home-cooked delights. But the Johnson brothers are winning many fans with their own unique, modern take on traditional Caribbean cooking. In this episode, Troy looks back at his start-up journey and offers great start-up advice.