Guiding you to a better future

For a successful business, you need a viable business idea, the skills to make it work and the funding. Discover whether your idea has what it takes.

Forming your business correctly is essential to ensure you are protected and you comply with the rules. Learn how to set up your business.

It is likely you will need funding to start your business unless you have your own money. Discover some of the main sources of start up funding.

Businesses and individuals must account for and pay various taxes. Understand your tax obligations and how to file, account and pay any taxes you owe.

Businesses are required to comply with a wide range of business laws. We introduce the main rules and regulations you must comply with.

Learn why business planning is an essential exercise if your business is to start and grow successfully, attract funding or target new markets.

Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

Some businesses need a high street location whilst others can be run from home. Understand the key factors from cost to location, size to security.

Your employees can your biggest asset. They can also be your biggest challenge. We explain how to recruitment and manage staff successfully.

It is likely your business could not function without some form of IT. Learn how to specify, buy, maintain and secure your business IT.

Few businesses manage the leap from start up to high-growth business. Learn what it takes to scale up and take your business to the next level.

Two-thirds of small firms still not GDPR-compliant

14 November 2018

Two-thirds of small firms still not GDPR-compliantSix months after the introduction of EU data protection legislation, a new report has found that only one third of SMEs believe they are compliant.

GDPR (General Data Protection Regulation) has imposed strict new rules across the EU on controlling and processing customer information, with harsh penalties for those that don't comply. However, new research by Email Verifier has found that just 36% of UK SMEs believe they are GDPR-compliant.

In addition, only 31% of SMEs say they have any kind of active email marketing strategy. The findings also show that one in ten GDPR-compliant businesses admit that they have had to delete up to 60% of their database in order to comply. A further 3% have had to cut their databases even more drastically - by more than 90%.

Marios Italos, founder of Email Verifier, said: "There's been a lot of confusion around GDPR, with many businesses hesitating to adopt the new legislation for fear that it will significantly damage their marketing power. Perhaps what many of them fail to understand is that marketing to people who don't want to hear from you is a pointless exercise anyway."

Of those companies who have already adopted the GDPR guidelines, 82% report that their email campaigns are more effective and 20% have experienced a lower email bounce rate. Respondents also said that their IP address and domain name are far less likely to be caught up in spam filters since cleaning their databases.

"For SMEs, GDPR should actually be viewed as an exercise in database hygiene," said Italos. "Email marketing is only effective if it is done well, with a functioning strategy and active subscriber list. To do this, you need to ensure that your subscriber list is healthy and full of genuine subscribers who actually open your email."

A new survey of consumers by Eagle Eye has found that consumers have become more likely to opt out of marketing emails since GDPR was introduced. Its poll has found that 28% of UK shoppers have opted out of email marketing and promotions from their most used brands.

Miya Knights, head of industry insight at Eagle Eye, said: "An increased tendency among consumers to opt out of marketing communications, coupled with a heightened desire for relevant engagement that offers value and utility, as well as cost savings … means marketing management and execution must evolve beyond mass, broadcast media and towards more personalised, real-time connections - at the right time and place."

News type:

Stay up-to-date with business advice and news

Sign up to this lively and colourful newsletter for new and more established small businesses.

Contact us

Make an enquiry