Skip to main content
Guiding you to a better future

Search

For a successful business, you need a viable business idea, the skills to make it work and the funding. Discover whether your idea has what it takes.

Forming your business correctly is essential to ensure you are protected and you comply with the rules. Learn how to set up your business.

It is likely you will need funding to start your business unless you have your own money. Discover some of the main sources of start up funding.

Businesses and individuals must account for and pay various taxes. Understand your tax obligations and how to file, account and pay any taxes you owe.

Businesses are required to comply with a wide range of business laws. We introduce the main rules and regulations you must comply with.

Learn why business planning is an essential exercise if your business is to start and grow successfully, attract funding or target new markets.

Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

Some businesses need a high street location whilst others can be run from home. Understand the key factors from cost to location, size to security.

Your employees can your biggest asset. They can also be your biggest challenge. We explain how to recruitment and manage staff successfully.

It is likely your business could not function without some form of IT. Learn how to specify, buy, maintain and secure your business IT.

Few businesses manage the leap from start up to high-growth business. Learn what it takes to scale up and take your business to the next level.

Online advertising soars ahead of Black Friday

23 November 2021

A new study of business spending has revealed that companies have significantly increased their use of Facebook, Google, and LinkedIn advertising in 2021.

As Black Friday approaches, UK firms are expected to spend even more heavily than usual on digital advertising according to accounting platform Dext. Its analysis of business spending in 2021 has identified significant increases in the use of online advertising this year after a dip in 2020.

The findings show that advertising on Facebook has recovered after an 8% drop in year-on-year spending between October 2019 and October 2020. In 2021, the average Facebook spend by business advertisers went up by 13%, from £764 to £861 per transaction. There has also been a 25% increase in spending on Google advertising since October 2020.

However, the biggest change since the pandemic has been the 76% increase in average spend for digital advertising on LinkedIn, which fell from £484 to £387 last October and has now soared to £681.

Dext director Paul Ashfar said: "It is encouraging that investment has now surpassed pre-pandemic levels and that businesses are positioning themselves for growth. These trends acknowledge that businesses trust consumers to spend this November - a promising sign of better things to come."

Taken as a whole, business spending in 2021 has grown steadily since last year. According to Dext data, business spending in 2020 fell to a pandemic spending low of less than £2,000 a month but climbed to over £6,000 month in September 2021.

Black Friday

Also this week, a new survey of consumers by Quadient has focused on buying behaviour and parcel delivery expectations as shoppers get ready for Black Friday and Christmas. Its findings show that 50% of respondents will do most of their shopping for Black Friday and Christmas online this year compared to 21% who expect to mostly shop in-store.

For online shoppers, home delivery remains the most popular option, despite the fact that missed deliveries remain a significant problem. The results show that:

  • 45% of Brits surveyed said they missed a delivery to home or work in 2021 and required re-delivery attempts or depot collection;
  • 25% of respondents say they missed more than three deliveries;
  • 34% of Brits expect to miss a delivery to home/work in 2022;
  • 25% said they had experienced instances of lost or stolen parcel deliveries in 2021, up from 20% in 2020.

"With half of people intending to do their shopping online this holiday season … it's now more important than ever to get first time deliveries right," said Bren Standell, commercial director, parcel lockers division at Quadient.

Written by Rachel Miller.

Stay up-to-date with business advice and news

Sign up to this lively and colourful newsletter for new and more established small businesses.

Contact us

Make an enquiry