Why marketers are losing focus at work
A new study into workplace distractions by Workfront has found that UK marketers are increasingly spending large portions of the work day on tasks other than those that they were hired to do; only 36% of their day is spent on primary job duties. The top three things that get in the way of core tasks include meetings (64%), excessive emails (62%) and excessive oversight (42%). Respondents said their productivity would improve if they had fewer interruptions (29%), more efficient work processes (23%) and more/better qualified people and resources (20%).
Online video prompts people to buy
Three-quarters of consumers say that watching a video on social media affects their purchasing decisions, according to research from Brightcove. A poll of shoppers in the UK, France, Germany, the USA and Australia found that 46% of viewers have made a purchase as a result of watching a branded video on social media. The popularity of social video is rising - 67% of respondents said they watch more video on social networks than they did a year ago; the average consumer now watches 49 minutes of social video every day.
Could Brexit make us more entrepreneurial?
New research released by Amway to coincide with Global Entrepreneurship Week (14-21 November) has found that 55% of British entrepreneurs think our exit from the EU will encourage more individuals to set up their own business. It also reveals that 80% of British business owners have plans to set up another new business, 36% will be recruiting more staff and 40% plan to open new premises.
The power of user reviews
Eight out of ten consumers trust online reviews as much as a personal recommendation, according to the latest Local Consumer Review Survey by BrightLocal. The results show that 91% of consumers now read reviews - up from 71% in 2010. However, 90% of consumers read fewer than ten reviews before forming an opinion about a business, and 73% think that reviews from more than three months ago are no longer relevant. The good news is that seven out of ten shoppers say they will leave a review if asked to.