A quarter of small UK retailers expect to see an increase in sales over the Easter bank holiday weekend.
New research, conducted by the Royal Mail, shows that Easter has become one of the major shopping events for both online and bricks-and-mortar retailers.
The findings indicate that many small retailers are optimistic about sales this Easter and are preparing for a busy long weekend:
- 25% of SME retailers are gearing up for a leap in sales over the bank holiday weekend;
- 69% of retailers feel they are prepared for the Easter bank holiday weekend in terms of stock and shipping arrangements;
- 18% of small retailers expect to be working on all four days of the bank holiday weekend (compared to 12% of SMEs in general);
- 58% of small retailers expect to work at least one of the days over the Easter holiday (compared to 36% of all SMEs);
- 5% of retailers are taking on additional staff to help manage order processing and fulfilment.
The study says DIY items, electronics and alcohol are all expected to show a spike in sales as Brits engage in the traditional Easter bank holiday activities of home improvement and relaxation.
A spokesperson for Royal Mail Parcels said: "Although predominantly a time for celebration and family gatherings, Easter bank holiday weekend is now a key moment in the evolving ecommerce calendar. It's encouraging to see that SMEs are fully geared up for the opportunities the upcoming long weekend presents."