New research has highlighted the products and services most likely to be found via social media.
Website MyJobQuote polled 2,825 Brits (all home-owners with at least one child) and found that the top services sourced on social media are childcare, construction and cleaning services.
The findings show that two-thirds (67%) of Britons use social media sites such as Facebook, Twitter and Instagram as their primary source of information when sourcing a new service - ahead of recommendations from family and friends (16%), company websites (11%) and review sites (4%).
Of those that found services through social media, 66% said they had a positive experience, compared to 54% via personal recommendations and 39% when finding the service through a company website.
All respondents who identified social media as their main source of information were asked about the products and services they had used after browsing on social media. The top ten sectors were:
- Childcare (69%);
- Construction and trades (66%);
- Cleaning and domestic (41%);
- Fashion (38%);
- Hair and beauty (35%);
- Fitness and exercise (22%);
- Entertainment and event suppliers (18%);
- Diet and food (12%);
- Gifts (11%);
- Travel (10%).
Those respondents that used social media to source companies were also asked which platforms they were most likely to use to check out a company or trader before contacting them. Facebook was the clear favourite (71%), followed by Instagram (18%) and Twitter (11%).
Lisa Evans from MyJobQuote said: "It's interesting to see the changing and ever-growing role of social media in our lives. The secret to its success is that it's accessible and convenient; in a couple of taps you can find all you need to, which is great when we are short on time or on the move."
However, she added: "Although social media sourcing tends to pay off more often than it causes problems, we would like to issue a bit of a warning around this … a social network is just that - social - so if you are looking for unbiased, genuine information, it's worth using a few sources to check out a supplier before you commit yourself."