Guiding you to a better future

For a successful business, you need a viable business idea, the skills to make it work and the funding. Discover whether your idea has what it takes.

Forming your business correctly is essential to ensure you are protected and you comply with the rules. Learn how to set up your business.

It is likely you will need funding to start your business unless you have your own money. Discover some of the main sources of start up funding.

Businesses and individuals must account for and pay various taxes. Understand your tax obligations and how to file, account and pay any taxes you owe.

Businesses are required to comply with a wide range of business laws. We introduce the main rules and regulations you must comply with.

Learn why business planning is an essential exercise if your business is to start and grow successfully, attract funding or target new markets.

Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

Some businesses need a high street location whilst others can be run from home. Understand the key factors from cost to location, size to security.

Your employees can your biggest asset. They can also be your biggest challenge. We explain how to recruitment and manage staff successfully.

It is likely your business could not function without some form of IT. Learn how to specify, buy, maintain and secure your business IT.

Few businesses manage the leap from start up to high-growth business. Learn what it takes to scale up and take your business to the next level.

How social proof drives buying behaviour

4 April 2018

How social proof drives buying behaviourNew research has highlighted the products and services most likely to be found via social media.

Website MyJobQuote polled 2,825 Brits (all home-owners with at least one child) and found that the top services sourced on social media are childcare, construction and cleaning services.

The findings show that two-thirds (67%) of Britons use social media sites such as Facebook, Twitter and Instagram as their primary source of information when sourcing a new service - ahead of recommendations from family and friends (16%), company websites (11%) and review sites (4%).

Of those that found services through social media, 66% said they had a positive experience, compared to 54% via personal recommendations and 39% when finding the service through a company website.

All respondents who identified social media as their main source of information were asked about the products and services they had used after browsing on social media. The top ten sectors were:

  • Childcare (69%);
  • Construction and trades (66%);
  • Cleaning and domestic (41%);
  • Fashion (38%);
  • Hair and beauty (35%);
  • Fitness and exercise (22%);
  • Entertainment and event suppliers (18%);
  • Diet and food (12%);
  • Gifts (11%);
  • Travel (10%).

Those respondents that used social media to source companies were also asked which platforms they were most likely to use to check out a company or trader before contacting them. Facebook was the clear favourite (71%), followed by Instagram (18%) and Twitter (11%).

Lisa Evans from MyJobQuote said: "It's interesting to see the changing and ever-growing role of social media in our lives. The secret to its success is that it's accessible and convenient; in a couple of taps you can find all you need to, which is great when we are short on time or on the move."

However, she added: "Although social media sourcing tends to pay off more often than it causes problems, we would like to issue a bit of a warning around this … a social network is just that - social - so if you are looking for unbiased, genuine information, it's worth using a few sources to check out a supplier before you commit yourself."

News type:

Stay up-to-date with business advice and news

Sign up to this lively and colourful newsletter for new and more established small businesses.

Contact us

Make an enquiry