One in three small online firms in the UK doesn't export, according to a new study by the Royal Mail.
The survey by the Royal Mail reveals that 30% of UK SME online retailers don't export any goods; 23% don't import; and 11% don't import or export at all.
Yet international trading represents a "huge opportunity" according to the Royal Mail. For December 2017, the value of UK exports and imports was £29.6 billion and £39.1 billion respectively, according to HMRC. The report finds that "targeting overseas customers presents a huge opportunity for UK SME online retailers".
Almost two-thirds of UK SME online retailers (64%) say they are aiming to increase international sales revenues in 2018.
The study found that eight in ten (38%) online retailers have a physical store as well as a presence online. Other popular ways to sell goods include catalogues (14%), telephone marketing (21%) and exhibitions (12%). Eight in ten (78%) sell via their own website and 54% sell on a marketplace.
Looking to the year ahead, 52% of small firms polled say they are planning to sell through new channels, including online marketplaces.
A spokesperson for Royal Mail Parcels said: "The ecommerce sector is becoming increasingly globalised and SME online retailers especially should look at opportunities to expand the international side of their business.
"It is a particularly good time for UK businesses to explore exporting options, given the current state of the pound. There are currently more than two billion internet users in 200 countries, with nearly 100 million of them in English-speaking countries."